About Us – Probe

Probe (Pty) Ltd commonly known as Probe Market Intelligence opened shop in Botswana in 1999 (BW00000065451) after identifying the need for a home-grown market research agency.

We are Botswana based and therefore understand the culture of its people and the political, socio-economic landscape. The Company grew over the years and has seen many organisations both locally and internationally come through its doors to utilize its expertise.

The importance impact market research and data has on our businesses, our governments, our societies cannot be over emphasized and we take pride in being active members in this space in line with Government of Botswana agenda of transforming the country from resource based to knowledge based economy.

Probe is a 100% citizen owned Company with more than 20 years experience in market research.

Entrepreneur.com defines market research as “the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face”. This is basically what we do at Probe Market Intelligence.

We are inspired and driven by research and believe that profits come through insights. Through our insights, companies are able to measure their market performance, investigate market dynamics, discover and capture growth prospects.

We search for intelligent answers and give your organisation facts to inform your operational and strategic decisions. Our job is to help our clients either in public sector or private sector both locally and internationally to meet their desired goals for commissioned projects.

Competition in the business space is getting tougher each day and consumer needs and expectations are evolving, therefore as an organisation you need to keep up-to-date with the trends. Companies of all sizes, from small, medium enterprises (SME’s) with one employee to large, mega-firms with thousands of employees need market research services.

Market research remains one of the tools at your disposal to understand consumer behaviour, competition tactics and many more. Probe Market Intelligence is your trusted partner in this space to help you keep the relationship with your customers very close.

Let us have the conversation and see how we can address your research question.

PAST & CURRENT

CLIENTS