What we do – Probe

Market Research is an important component of any business strategy. It is a key factor in getting an advantage over your competitors. It gives you information to identify and analyse the market needs, size and competition. Probe is equipped to do the following market research:

Segmentation Research
Product Research
Pricing Research Promation Research
Brand Research
Social research
Advertising Research
Customer Survey
Employee Survey
Feasibiility Studies

Mystery Shopping Research studies involve the use of mystery shoppers trained to observe, experience and measure a customer’s service process by acting as prospective client. We offer the following mystery shopping studies:

Customer Service Evaluation
Telephone Evaluations
Competitor Check
Price Checks
Observation Audits

Many organisations don’t know where they stand with their employees. They don’t know whether employees are happy with their work, management style, passionate or just working for the money. We have a solution for you. We can help you with the following:

Human Resource Audits
Organisational Reviews

Media monitoring is recording the output of print and broadcast media. This form of research informs the media company the perceptions of the listeners, viewers or readers. Probe is well able to do the following researches for you: